🔗 Share this article

Users will soon have a updated setting that enables them to cut down on the amount of AI-made videos appearing in their streams. This step comes as the service announced that it currently hosts more than 1 bn AI-generated clips.

Testing and Rollout

This change is being tested over the following weeks before a full-scale launch. This shift aligns with a rise in content created by AI, fueled by new AI video creators.

The Broader AI Trend

Studies have shown that nearly one in 10 of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for inferior, mass-produced content that is frequently illogical or surreal.

Based on user feedback that many people enjoy content made with AI tools, including digital art to educational videos, and we aim to provide users the ability to adjust the amount of that, according to their own choices,” stated a company executive.

AI on the Platform

TikTok announced that there are now 1.3bn videos on its service identified as made with AI. Overall, over 100 mn pieces of content are uploaded to the platform each day, making AI content a limited percentage of its total content library.

How to Adjust Settings

Members will be in a position to limit or boost the volume of AI content they view by using the “manage topic” option in the platform and selecting “AI-generated content”. Other topics that currently be modified under the setting encompass news, clothing, aesthetics, and movement.

Content Labeling and Policies

Its rules oblige creators to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any believable AI video that is not labeled can be deleted under its user guidelines.

Additionally, the app will henceforth apply an AI-generated tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This action is designed to stop users from trying to evade the tagging system.

Educational Initiatives

The company is additionally launching a two million dollar AI literacy fund for experts and groups to create learning resources about responsible artificial intelligence. This initiative will support non-profit groups dedicated to training coding and technology.

Platform Protection

The platform has justified its content review process, following discussion over plans to lay off numerous review team members in the UK. TikTok is set to reduce a significant number of roles in its trust and safety team in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official clarified that people-led review would remain essential, but AI can protect employees by removing the most graphic content prior to it has to be seen by people. TikTok stated a notable drop in shocking and graphic content seen by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”